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Mike Volpi - new Joost CEO

Keeping rumors on abeyance, Joost has confirmed a new CEO - Mike Volpi.

Joost has announced former Cisco exec Mike Volpi will be its new CEO. Volpi, formerly heir presumptive for Cisco's CEO spot, replaces current CEO Fredrik de Wahl, who oversaw the video service through beta. Wahl was previously the chief of Joltid, which provides the peer-to-peer layer of Skype and Joost.

Joost has dubbed itself "...the world's first broadcast-quality Internet television service."
The company has inked content deals with CBS and Viacom, as well as independent production companies.
Over the past few months, Joost has worked towards positioning itself as a safe way for big media to distribute their copyrighted videos, music and other programming online, dodging the widespread piracy issues that rival YouTube has endured.

The challenge, as Volpi described it, is succeeding at content acquisition, advertising effectiveness, and technical functionality. “Bringing these three pieces together is going to be hard,” he said