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Salesforce.com, Google partnership to release first joint product

New offering will target small to mid-size businesses and integrate AdWords with Salesforce CRM.

Salesforce.com and Google have a lot in common in terms of company culture, their technologies and their belief that pay-as-you-go Internet applications will become increasingly popular. The two vendors have been looking at where their businesses intersect so that both could derive substantial benefits. In tune with that, the two brought out their first jointly developed and co-marketed product combining Google AdWords with Salesforce on-demand CRM.
AdWords allows companies to advertise their products to people using Google's search engine and to associate their ads with specific keyword searches so the ads may appear next to particular search results.

Using the new product, which is called Salesforce Group Edition featuring Google AdWords, a company can immediately connect to AdWords and create an ad linked to particular search results. Customers clicking on that ad are taken to the company's Web site and encouraged to complete a form with their contact details, which then automatically becomes a new lead in Salesforce CRM. Those leads can then be shared around the company and managed through Salesforce CRM.

Users will also be able to link existing AdWords accounts to Salesforce CRM and to create new AdWords accounts, said Kendall Collins, senior vice-president of marketing at Salesforce.com. Potential customers can try out and then purchase the new product from a special microsite on the CRM vendor's Web site.

Under the terms of the nonexclusive agreement, Salesforce.com will take 100 percent of the $600 annual subscription fee, while Google will garner the lion's share of the advertising revenue generated, with the CRM vendor receiving a small undisclosed portion of those ad sales.

[ Via infoworld ]

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