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| Zolved TechNews |
The iPhone Hype, the long view.
Does Steve Jobs want to control your digital lifestyle? Maybe. Does he want Apple products to manage your digital life? Yes.
The iPhone hype that is annoying everyone seems to have picked up more steam since all the hands-on reviews are now coming out and some dorks are already standing in line. I thought it would be a good time to think about the big picture.
Some ten months ago, when rumors started to kick up that Apple was working on a cellphone, most critics warned that Apple was out of their area of expertise and that, unlike the mp3 player market, the cellphone market has stiff competition and good innovation. Although the iPhone may not be perfect, it's quite obvious that it is an innovative piece of technology and Apple is slapping every cellphone maker in the face saying "Come on and catch up."
But how did Apple know to go this way? Why go from making stable but expensive computers to mp3 players and cellphones? Because that's the direction our lifestyles are going. Everything is a now a computer and in more and more locations you don't need a copper wire to get on the Internet.
Previously and currently, you would "go online" as it were. This is no longer necessary, or it won't be necessary as various technologies continue to get more powerful and smaller. Apple sees this and they trying to corner every part of the digital lifestyle market. Here's the checklist:
Remember the famous "Big Brother" commercial from Apple in the 1980s. Turns out the guy on the screen was the future Steve Jobs.
Some ten months ago, when rumors started to kick up that Apple was working on a cellphone, most critics warned that Apple was out of their area of expertise and that, unlike the mp3 player market, the cellphone market has stiff competition and good innovation. Although the iPhone may not be perfect, it's quite obvious that it is an innovative piece of technology and Apple is slapping every cellphone maker in the face saying "Come on and catch up."
But how did Apple know to go this way? Why go from making stable but expensive computers to mp3 players and cellphones? Because that's the direction our lifestyles are going. Everything is a now a computer and in more and more locations you don't need a copper wire to get on the Internet.
Previously and currently, you would "go online" as it were. This is no longer necessary, or it won't be necessary as various technologies continue to get more powerful and smaller. Apple sees this and they trying to corner every part of the digital lifestyle market. Here's the checklist:
- People listen to music digitally: Apple iPod; check.
- People time-shift TV viewing habits: Apple TV; check. Well, that kinda failed. But they'll get it right sometime.
- People need to communicate and transport information with them: Apple iPhone, check.
Remember the famous "Big Brother" commercial from Apple in the 1980s. Turns out the guy on the screen was the future Steve Jobs.
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