Google Ads Go Off The Grid

Google expands print advertising program to anyone with an AdWords account.

Google today announced the expansion of the size and the scope of its Google Print Ads advertising initiative. It is now available to hundreds of thousands of United States-based advertisers who currently have a Google AdWords account.

"Over the past months, we have worked closely with our newspaper partners to design our Print Ads program to meet their needs and the needs of marketers," said Eric Schmidt, Google’s chief executive officer. "Newspapers are an important source of information and a powerful communication tool. With Google Print Ads we will bring more advertisers to newspapers which will ultimately benefit readers, publishers and advertisers."

The program started in November 2006 with a test that included 50 newspapers and a small group of advertisers. Since then the program has grown to more than 225 newspapers. Google Print Ads enables agencies and advertisers of all sizes to buy traditional newspaper media in both national and local newspapers within a single, web-enabled interface.