What is so special about Canon's image processing?

Canon camcorders feature the revolutionary DIGIC DV microprocessor, which records a far greater range of colours than conventional camcorders. By ensuring precision colour processing and optimal gradation and detail on movies and stills, DIGIC DV delivers ‘emotional’ colours, tones and details – those that people respond to and remember. The result is more vibrant colour – greener grass, bluer skies – and outstanding definition, advances that close the gap between human memory and recorded footage.